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Virality. What is it and how to achieve it.

Virality is one of the building blocks of today’s social networks success. The feeling you get when joining a cause by liking/sharing some type of content is what makes you further use social networks. We share content because of the feelings we have when we see it or because it is useful. But let’s try […]

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Why do people hit the “Like” button?

This is a topic I came up with while talking to my husband over a delicious Greek lunch. He’d just posted on Facebook a bunch of photos from our trip to Zakynthos  and we had a look at how many likes he’d got. And then we started talking … After that talk, I put a bit […]

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